ST. PAUL, MINN. U.S. –MARCH 11, 2019 –Design Center’s clients benefit from mobile app investments that consistently deliver ROI. The company can make this claim because of a highly experienced app development team that focuses on user experience-which in turn leads to ROI-and analytics.
Design Center President Ken Haus said, “Understanding the functionality of a solution is key to creating meaningful metrics. We create KPIs early in the process that help the client and allow us to address any underperforming aspects immediately.”
A typical example of ROI is an app that Design Center created for one of the largest home improvement retailers in the U.S. In addition to driving a significant amount of annual revenue, the app:
• Delivers about 50% more leads per rep
• Reduces sales cycles
• Increases close rates
• Decreases the need for sales rep training
Because of the app, sales reps can now consolidate three customer appointments into one or two. In addition, with increased functionality that includes on-the-spot contract generation, they can easily close sales in one appointment.
Most of the custom mobile apps that Design Center builds include, at a minimum, Google Analytics and CRM metrics. Other measurement capabilities include: user engagement; lead volume; sales cycle time; closed sales; training time; and sales rep and technician response times.
Another Design Center mobile app client, whose business model is reliant on in-home sales, reported the following to date:
• $2 billion in sales through the app
• $7 billion quoted through the app
• Consistent growth of 20% – 25% each year; 7%-12% higher than corporate projections
• Training time reduced from days/weeks to hours.
The client reported that, as a result of the app, demand is so high they will need to purchase land for additional facilities.
“Design Center helped build the analytic functionalities that are allowing us to gauge usage and how it compares to sales, franchisee engagement, etc.,” another client said. “One of the things our biannual franchise survey measures is franchise engagement, which tells us a lot about the health of our business. Our engagement score went up by 15% over the last two years, which is an enormous jump for this industry. The result is directly related to the app that Design Center created for us.”