Best User Experience (UX) for Mobile Applications: Design Center Hires Leading Expert Logo

ST. PAUL, MINN. (PRWEB) AUGUST 15, 2018 – Design Center, offering the best custom software and mobile app development and business solutions in the Twin Cities, just hired Laura Smith as the Director of User Experience and Design. Smith is responsible for shaping the company’s focus on best-in-class user experience and fostering an environment of collaboration and creative ideation around clients’ business needs. Smith also leads, manages, develops and inspires Design Center’s UX team.

Design Center creates custom-built software application experiences. Their process is grounded in end user research to deeply understand their needs regarding the technology being developed. Users can do what they need to do with no confusion, no wasted time and optimal enjoyment. To that end, Design Center delivers:

  1. Confidence: Users know where they are.
  2. Clarity: Users know what they can do and how to do it.
  3. Efficiency: Users can work quickly.
  4. Reassurance: Users know when they’re done and can easily save and post their work.
  5. Accomplishment: Users feel good about their experience knowing they’ve accomplished something.

Design Center President Ken Haus said, “Our foundation is built on a culture of design-thinking systems and processes. We work closely with our clients to create and execute big ideas that have strong business impact and deliver results. Our tools deliver ROI because they are embraced by users. Bringing a leading UX expert like Laura onboard demonstrates our investment in the ultimate user experience.”

Multiple award-winning, Smith joins Design Center from the education technology start-up ParentSquare. As Senior Product Designer, she developed the UX interface and established the company’s customer-centric processes for sales, marketing and customer support. Smith was the Senior UX Developer at Invoca where she created complex, web-based marketing automation software. She was also the lead designer for a collaborative suite of GoToMeeting Webinar and GoToTraining applications at Citrix. Earlier in her career, Smith founded 1022 Designs, a small design firm specializing in UI and web design for small and medium-sized businesses, nonprofits and political campaigns.

A frequent speaker and contributor on topics related to UX design and development, Smith recently presented on the topic of “Trends in Application and Mobile App Development” at a prestigious tech summit. Smith earned a Master of Fine Arts from the Rhode Island School of Design and a Bachelor of Science in biochemistry from Vanderbilt University.

“We strive to interject each project with inspiration and excitement,” Haus said. “Laura brings her expertise and leadership; powering that with the same dynamics that pervade our culture.”

Founded in 1969, leading software designer and developer Design Center turns strategic insights into reality through app development, virtual reality solutions, custom software and more. Rooted in design and energized by digital, Design Center creates engaging, long-term solutions that streamline business and spark conversation. The company’s user-experience-focused approach to design, development and implementation produces solutions that deliver value and profitability for clients. Among the company’s value adds is AppKits, a proprietary application management engine, that ensures the company’s solutions perform at the highest level. Design Center serves some of the world’s largest organizations from their headquarters in centrally located St. Paul, Minn.

To contact Design Center call 651-699-6500 or visit Review project information and client references at: