BASF already had excellent sales presentations, customer service tools, business intelligence, and sales management data. We just made them better.
BASF Performance Materials was on a mission to replace conventional, average-performance materials with high-performance materials. To do this, they wanted a high performance app. So we empowered their sales representatives to deftly navigate between relevant markets, value propositions, products and content. The app also houses useful widgets for on-the-spot problem resolution, rich business intelligence specific to the customer, real-time data and special private sections which facilitate sales planning and sales management.