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April 14, 2022
JTBD & Why It Matters for the Home Improvement & Remodeling Industry

JTBD & Why It Matters for the Home Improvement & Remodeling Industry

The goal of using the JTBD method is to identify all of your customer's jobs and develop a product or service around solving these jobs. Approaching product creation in this way will allow you to create a product or service that is faster, more accurate and easier to use than your competition.
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Three Key Mistakes to Avoid in Customer Product Configuration Experiences

Three Key Mistakes to Avoid in Customer Product Configuration Experiences

Sales enablement and product configuration tools can help improve existing in-home selling processes, accelerate the closing process, and increase revenues. But they must be embraced by end-users. If management can’t get their teams to adopt the new tools, they’ll die a slow death, wasting the entire development spend . Since end-user adoption is one of...
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Why You Need to Measure User Adoption for New Product Launch

Why You Need to Measure User Adoption for New Product Launch 

Without meaningful and actionable user adoption intelligence, your organization is at the mercy of anecdotal feedback and second hand information. Market leaders use adoption metrics to forecast revenue, troubleshoot customer lifecycle issues, and manage their sales channels. Using a handful of adoption KPIs, you can make sure you understand the true nature of your product...
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