By

Jayson Heffner
IDEAS Framework: Ideation

How Ideation is the First Step to Digital Product Success

The IDEAS Framework brings discipline and depth to conceiving, designing, building, and accelerating the launch of digital products, including sales enablement experiences, product configurations, promotion and financing tools, and manufacturing specification builders. Ideation is the first stage in the IDEAS Framework.
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JTBD & Why It Matters for the Home Improvement & Remodeling Industry

JTBD & Why It Matters for the Home Improvement & Remodeling Industry

The goal of using the JTBD method is to identify all of your customer's jobs and develop a product or service around solving these jobs. Approaching product creation in this way will allow you to create a product or service that is faster, more accurate and easier to use than your competition.
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Three Key Mistakes to Avoid in Customer Product Configuration Experiences

Three Key Mistakes to Avoid in Customer Product Configuration Experiences

Sales enablement and product configuration tools can help improve existing in-home selling processes, accelerate the closing process, and increase revenues. But they must be embraced by end-users. If management can’t get their teams to adopt the new tools, they’ll die a slow death, wasting the entire development spend . Since end-user adoption is one of...
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Why You Need to Measure User Adoption for New Product Launch

Why You Need to Measure User Adoption for New Product Launch 

Without meaningful and actionable user adoption intelligence, your organization is at the mercy of anecdotal feedback and second hand information. Market leaders use adoption metrics to forecast revenue, troubleshoot customer lifecycle issues, and manage their sales channels. Using a handful of adoption KPIs, you can make sure you understand the true nature of your product...
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Design Center Recognized as One of the Most Reviewed Design Agencies in Minneapolis

The Manifest unveiled its newest 2022 research, naming Design Center among the leading vendors in the design space. We’re truly honored to receive this award, and it’s all thanks to our partners for their years of support in what we do.
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7 Tips for Software Adoption Success

7 Tips for Software Adoption Success

Sales enablement and product configuration tools can help improve existing in-home selling processes, accelerate the closing process, and increase revenues. But they must be embraced by end-users. If management can’t get their teams to adopt the new tools, they’ll die a slow death, wasting the entire development spend . Since end-user adoption is one of...
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NAHB Kitchen and Bath Industry Show (Feb 8-10)

We'll be at the NAHB Kitchen and Bath Industry Show (February 8-10, 2022). The Kitchen & Bath Industry Show (KBIS) is the North America’s largest trade show dedicated to all aspects of kitchen and bath design. KBIS, in conjunction with the National Kitchen & Bath Association (NKBA), is an inspiring, interactive platform that showcases the...
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NAHB International Builders Show (Feb 8-10)

We'll be at the NAHB International Builders Show (February 8-10, 2022). The NAHB International Builders' Show® (IBS)—the premier, once-a-year event that connects, educates and improves the residential construction industry—is a hub for new product launches, construction demos, industry thought leader sessions, workshops, panel discussions…and more.
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International Roofing Expo (Feb 1-3)

We'll be at the International Roofing Expo (February 1-3, 2022). For over 65 years, the International Roofing Expo has provided the industry with a robust event comprised of educational sessions, exhibitions, and networking opportunities. The show attracts residential and commercial contractors, remodelers, builders, distributors, architects, engineers and manufacturers from across the globe.
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The International Surface Event (Feb 1-3)

We'll be at the International Surface Event (February 1-2, 2022). Comprised of three world-class tradeshows: SURFACES | StonExpo/Marmomac | TileExpo events, The International Surface Event (TISE) is the largest North American floor covering, stone, and tile industry event and is THE industry marketplace for buyers, specifiers, and influencers to source products, gain design inspiration and...
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