BASF already had excellent sales presentations, customer service tools, business intelligence, and sales management data. We just made them better.
BASF Performance Materials was on a mission to replace conventional, average-performance materials with high-performance materials. To do this, they wanted a high performance app. So we empowered their sales representatives to deftly navigate between relevant markets, value propositions, products and content. The app also houses useful widgets for on-the-spot problem resolution, rich business intelligence specific to the customer, real-time data and special private sections which facilitate sales planning and sales management.
The app uses colors to quickly distinguish between public and private information. This allows sales representatives to keep a great deal of useful backend data at their fingertips—and it gives managers access to useful dashboards.