More than ever, brand loyalty is a key differentiator in the auto buying market. Dealers must provide a seamless experience across consumer touchpoints. With hundreds of automotive dealerships to call on, a sales rep was challenged with knowing which customized marketing and loyalty programs each dealership was using – let alone how each program was performing.
A sales rep would spend much of the day searching through folders for the right materials, logging into different portals for the latest data, and calling to customer service to get the information he needed for a customer meeting. During the meeting, he would discover that he had inaccurate customer information. After the meeting, he would find out about new innovative programs that would have been perfect to pitch.
Integrated with Epsilon’s customer database, the app provides a dashboard customized for each customer that includes reporting, current program enrollment, and new programs to pitch.
They are fairly unique. Anybody can build an app, but they focus on the transformation of how you communicate in the digital age. And their designs are stunning. They are a design-minded development team, and you can tell when looking at competitive offerings.