Häagen-Dazs is all about packing a great deal into a small space. Why should their app be any different?
Häagen-Dazs wanted to forge a stronger connection with its retail employees. After all, they were its most powerful brand ambassadors. We built a web applet to refresh their training. But this new connection suggested new possibilities. Design Center recommended bringing under-used communication streams into the app, creating pre-shift huddles, pushing daily “one question quizzes,” and building easy-to-use temperature widgets so employees could store this essential measurement. The result was an effortlessly branded, highly engaging daily conversation with their retail employees.
By including scheduling, pre-shift huddles, and facebook feeds, we drove daily visits and deepened employee engagement.