What do you do when your product’s benefits are literally hidden—and, in some cases, buried underground?
Uponor’s products are practically invisible—sealed in walls, tucked under flooring, and even buried under the ground. So Uponor and Design Center built a virtual city to showcase their heating, plumbing, and fire safety products. Click on any icon and you’ll see another Uponor product, doing its part to keep the city functioning smoothly. The app doubled as a trade show exhibit, allowing a wide range of booth visitors to explore pop ups which highlighted benefits and clarified product comparisons.
By creating a virtual city, we were able to include all Uponor products and speak to both their residential and commercial markets.
