There isn’t the luxury of pausing sales, marketing, or operations while implementing a holistic digital transformation. We have to start somewhere. With a strategic roadmap developed alongside key digitalization projects, companies have the ability to paint the car while driving. Either/Or becomes Both/And.Read More
There isn’t the luxury of pausing sales, marketing, or operations while implementing a holistic digital transformation. We have to start somewhere. With a strategic roadmap developed alongside key digitalization projects, companies have the ability to paint the car while driving. Either/Or becomes Both/And.Read More
With a global pandemic afoot and their competitors are waiting for what the New Normal will look like, this company made the strategic decision to launch an online configuration tool that jumpstarted their sales, remotely.Read More
Building a consensus is hard. Sometimes it's best to get in a room and hash it out on the whiteboard until everyone understands what is going on. But what if you can't gather in a room, can you still collaborate?Read More
There's comfort in a sports metaphor, especially in uncertain times. The predictability of the framework provides an illusion of normalcy even if we later reflect and wonder what the hell is going on.Read More
An effective solution functions as an experience and not just an order taker. In addition to accurate specifications and product information, CPQs that result in purchase include product comparisons, specification explanations, and visualizations. These are the things that differentiate you from the competition. Customers often buy because it’s an exceptional experience. Read More
Sales, at its core, is a human experience. The basic truth is that people buy from people they know, people they like and people they trust. As we are being socially distanced, our emotional connections have been drawn closer.Read More
We’re all in uncharted territory, but we’re finding a VUCA(ish) approach useful for making meaningful and actionable decisions, and are applying it to client problems.Read More
On Oct. 8, 2019, the Envision Series kicked off with a 1-on-1 interview with Lance Docken, SVP of Strategic Solutions at Epsilon. The event was held at The Lynhall.Read More
A think-first mentality can save manufacturers millions of dollars and massive headaches. This same mentality is critical when developing a technology solution for your manufacturing firm. Because if you want to succeed, you need your technology provider to be a detective.Read More
