An effective solution functions as an experience and not just an order taker. In addition to accurate specifications and product information, CPQs that result in purchase include product comparisons, specification explanations, and visualizations. These are the things that differentiate you from the competition. Customers often buy because it’s an exceptional experience. Read More

When you design a dedicated native mobile app, you can create a uniquely satisfying user experience because you can anticipate the experience and control the interface.Read More

User Experience Design contains an assumption so deep it is almost never articulated: one user interacts with one screen at one time. The persona of that viewer may change. But it’s one person scrolling and clicking by themselves, face to face with an interface, less than a foot from the screen.Read More