Category

Development
IDEAS Framework: Ideation

How Ideation is the First Step to Digital Product Success

The IDEAS Framework brings discipline and depth to conceiving, designing, building, and accelerating the launch of digital products, including sales enablement experiences, product configurations, promotion and financing tools, and manufacturing specification builders. Ideation is the first stage in the IDEAS Framework.
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JTBD & Why It Matters for the Home Improvement & Remodeling Industry

JTBD & Why It Matters for the Home Improvement & Remodeling Industry

The goal of using the JTBD method is to identify all of your customer's jobs and develop a product or service around solving these jobs. Approaching product creation in this way will allow you to create a product or service that is faster, more accurate and easier to use than your competition.
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Three Key Mistakes to Avoid in Customer Product Configuration Experiences

Three Key Mistakes to Avoid in Customer Product Configuration Experiences

Sales enablement and product configuration tools can help improve existing in-home selling processes, accelerate the closing process, and increase revenues. But they must be embraced by end-users. If management can’t get their teams to adopt the new tools, they’ll die a slow death, wasting the entire development spend . Since end-user adoption is one of...
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Why You Need to Measure User Adoption for New Product Launch

Why You Need to Measure User Adoption for New Product Launch 

Without meaningful and actionable user adoption intelligence, your organization is at the mercy of anecdotal feedback and second hand information. Market leaders use adoption metrics to forecast revenue, troubleshoot customer lifecycle issues, and manage their sales channels. Using a handful of adoption KPIs, you can make sure you understand the true nature of your product...
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7 Tips for Software Adoption Success

7 Tips for Software Adoption Success

Sales enablement and product configuration tools can help improve existing in-home selling processes, accelerate the closing process, and increase revenues. But they must be embraced by end-users. If management can’t get their teams to adopt the new tools, they’ll die a slow death, wasting the entire development spend . Since end-user adoption is one of...
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Using the IDEAS Framework for Digital Product Success

Using the IDEAS Framework for Digital Product Success

If you are involved in deploying digital products in your company, it is vital to have a structured framework that guides your project from beginning to end. The Design Center IDEAS Framework is a powerful proven methodology that has resulted in many successful digital project outcomes.
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Visual CPQ: Giving Customers What They Want

An effective solution functions as an experience and not just an order taker. In addition to accurate specifications and product information, CPQs that result in purchase include product comparisons, specification explanations, and visualizations. These are the things that differentiate you from the competition. Customers often buy because it’s an exceptional experience. 
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Why Develop A Dedicated Native App?

When you design a dedicated native mobile app, you can create a uniquely satisfying user experience because you can anticipate the experience and control the interface.
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Face To Face To Interface: UX for Multiple Viewers

User Experience Design contains an assumption so deep it is almost never articulated: one user interacts with one screen at one time. The persona of that viewer may change. But it’s one person scrolling and clicking by themselves, face to face with an interface, less than a foot from the screen.
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