Revenue Enablement

Why You Should Be Thinking More about Revenue Enablement (and Less about Sales Enablement)

Remodeling, construction, and in-home services companies face increased market pressures, accelerated competition, and the customer experience demands of sophisticated buyers. Sales enablement practices and tools helped get them this far, but threaten to limit customer growth and retention. A shift to revenue enablement is critical. What does that change look like?
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Pizza delivery mobile app

Domino’s Isn’t Just a Pizza Company & Why That Matters to You

What can a 60-year-old pizza company teach us about the importance of valuing customer experience during technological transformation? A lot, actually. Let’s examine how Domino's Pizza brought itself back from the brink by behaving like a tech company and a pizza company. Throughout this story, I will underline key principles and breakthroughs that drove this success. ...
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Visual CPQ: Giving Customers What They Want

An effective solution functions as an experience and not just an order taker. In addition to accurate specifications and product information, CPQs that result in purchase include product comparisons, specification explanations, and visualizations. These are the things that differentiate you from the competition. Customers often buy because it’s an exceptional experience. 
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Why Develop A Dedicated Native App?

When you design a dedicated native mobile app, you can create a uniquely satisfying user experience because you can anticipate the experience and control the interface.
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Face To Face To Interface: UX for Multiple Viewers

User Experience Design contains an assumption so deep it is almost never articulated: one user interacts with one screen at one time. The persona of that viewer may change. But it’s one person scrolling and clicking by themselves, face to face with an interface, less than a foot from the screen.
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