There's comfort in a sports metaphor, especially in uncertain times. The predictability of the framework provides an illusion of normalcy even if we later reflect and wonder what the hell is going on.Read More

An effective solution functions as an experience and not just an order taker. In addition to accurate specifications and product information, CPQs that result in purchase include product comparisons, specification explanations, and visualizations. These are the things that differentiate you from the competition. Customers often buy because it’s an exceptional experience. Read More

Sales, at its core, is a human experience. The basic truth is that people buy from people they know, people they like and people they trust. As we are being socially distanced, our emotional connections have been drawn closer.Read More

We’re all in uncharted territory, but we’re finding a VUCA(ish) approach useful for making meaningful and actionable decisions, and are applying it to client problems.Read More

On Oct. 8, 2019, the Envision Series kicked off with a 1-on-1 interview with Lance Docken, SVP of Strategic Solutions at Epsilon. The event was held at The Lynhall.Read More

A think-first mentality can save manufacturers millions of dollars and massive headaches. This same mentality is critical when developing a technology solution for your manufacturing firm. Because if you want to succeed, you need your technology provider to be a detective.Read More

Building the right technology solution is critical, especially as we move deeper into the Fourth Industrial Revolution. Manufacturing continues to become more digital. It’s increasingly influenced by analytics, AI, and the Internet of Things. Technology solutions are no longer a “nice to have,” but a must.Read More

What can push your fear of change into overdrive? It’s when the change will affect your business. These changes can have repercussions that affect your process, profits, reputation, employees, and customers.Read More

Building a technology solution is relatively easy, there are plenty of effective processes and vendors who can support you. If this is the case, then why do so many technology solutions miss the mark? It’s because no matter who you are, you can easily fall victim to these common mistakes.Read More

Building the right technology solution is critical, especially as we move deeper into the Fourth Industrial Revolution. Manufacturing continues to become more digital. It’s increasingly influenced by analytics, AI, and the Internet of Things. Technology solutions are no longer a “nice to have,” but a must.Read More