What can a 60-year-old pizza company teach us about the importance of valuing customer experience during technological transformation? A lot, actually. Let’s examine how Domino's Pizza brought itself back from the brink by behaving like a tech company and a pizza company. Throughout this story, I will underline key principles and breakthroughs that drove this success. ...Read More

With a global pandemic afoot and their competitors are waiting for what the New Normal will look like, this company made the strategic decision to launch an online configuration tool that jumpstarted their sales, remotely.Read More

Building a consensus is hard. Sometimes it's best to get in a room and hash it out on the whiteboard until everyone understands what is going on. But what if you can't gather in a room, can you still collaborate?Read More

An effective solution functions as an experience and not just an order taker. In addition to accurate specifications and product information, CPQs that result in purchase include product comparisons, specification explanations, and visualizations. These are the things that differentiate you from the competition. Customers often buy because it’s an exceptional experience. Read More

Sales, at its core, is a human experience. The basic truth is that people buy from people they know, people they like and people they trust. As we are being socially distanced, our emotional connections have been drawn closer.Read More