Category

Strategy
IDEAS Framework: Ideation

How Ideation is the First Step to Digital Product Success

The IDEAS Framework brings discipline and depth to conceiving, designing, building, and accelerating the launch of digital products, including sales enablement experiences, product configurations, promotion and financing tools, and manufacturing specification builders. Ideation is the first stage in the IDEAS Framework.
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JTBD & Why It Matters for the Home Improvement & Remodeling Industry

JTBD & Why It Matters for the Home Improvement & Remodeling Industry

The goal of using the JTBD method is to identify all of your customer's jobs and develop a product or service around solving these jobs. Approaching product creation in this way will allow you to create a product or service that is faster, more accurate and easier to use than your competition.
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Three Key Mistakes to Avoid in Customer Product Configuration Experiences

Three Key Mistakes to Avoid in Customer Product Configuration Experiences

Sales enablement and product configuration tools can help improve existing in-home selling processes, accelerate the closing process, and increase revenues. But they must be embraced by end-users. If management can’t get their teams to adopt the new tools, they’ll die a slow death, wasting the entire development spend . Since end-user adoption is one of...
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Why You Need to Measure User Adoption for New Product Launch

Why You Need to Measure User Adoption for New Product Launch 

Without meaningful and actionable user adoption intelligence, your organization is at the mercy of anecdotal feedback and second hand information. Market leaders use adoption metrics to forecast revenue, troubleshoot customer lifecycle issues, and manage their sales channels. Using a handful of adoption KPIs, you can make sure you understand the true nature of your product...
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7 Tips for Software Adoption Success

7 Tips for Software Adoption Success

Sales enablement and product configuration tools can help improve existing in-home selling processes, accelerate the closing process, and increase revenues. But they must be embraced by end-users. If management can’t get their teams to adopt the new tools, they’ll die a slow death, wasting the entire development spend . Since end-user adoption is one of...
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Using the IDEAS Framework for Digital Product Success

Using the IDEAS Framework for Digital Product Success

If you are involved in deploying digital products in your company, it is vital to have a structured framework that guides your project from beginning to end. The Design Center IDEAS Framework is a powerful proven methodology that has resulted in many successful digital project outcomes.
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2022 Key In-Home Selling Trends 

Adopting revenue enablement as a foundational business process is helping In-Home Selling companies become more customer-centric by allocating resources to all departments that influence the customer experience. We discuss seven key in-home selling trends seen in the home improvement industry and discuss how companies can capitalize on them with the right enablement.
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Why Revenue Enablement for In-Home Services is a Game Changer

The best way to take advantage of this market opportunity and scale growth is to move from customer-centric sales enablement to customer-centric revenue enablement. Many companies throw resources at functional silos, resulting in waste, redundancy, low ROI on technology, and a poor customer experience. To tackle these problems and capitalize on the current influx of...
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8 Ways Market Leaders Win by Optimizing Their Revenue Operations

Your leadership team needs to make it a priority to develop plans to improve revenue operations. Use this Design Center checklist of 8 key areas that market leaders utilize to build their dominant revenue market position as identified by the Revenue Enablement Institute.
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Revenue Enablement

Why You Should Be Thinking More about Revenue Enablement (and Less about Sales Enablement)

Remodeling, construction, and in-home services companies face increased market pressures, accelerated competition, and the customer experience demands of sophisticated buyers. Sales enablement practices and tools helped get them this far, but threaten to limit customer growth and retention. A shift to revenue enablement is critical. What does that change look like?
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