On Oct. 8, 2019, the Envision Series kicked off with a 1-on-1 interview with Lance Docken, SVP of Strategic Solutions at Epsilon. The event was held at The Lynhall
The Envision Series is an interview series put together by Design Center for business leaders charged with using technology to keep their company competitive and seeking innovative solutions to successfully lead their team through digital transformation. By focusing on stories from the front lines, we go beyond semantics and can focus on the nuts and bolts of digital transformation.
We want to thank Epsilon for participating in the first event from our Envision Series, The Lynhall, our attendees, and all of our partners who collaborated with us to make this event possible.
After launching a new digital offering that resulted in lower-than-expected sales, Lance realized that his organization was experiencing digital transformation misalignment. His sales team was uncomfortable selling new programs, and its customers were unfamiliar with the new offering. Without feeling equipped on the new programs, the sales team did not have the confidence to effectively promote the new offerings, and that had to change.
This problem lead to a turning point in Epsilon’s digital transformation. And it all started with addressing the alignment issues head-on.
If you would like to learn how your organization can start getting unstuck and move toward a successful digital transformation, then set up a time with me here.
