Insights

Thoughts about Digital Transformation, UX, Design, and Development
IDEAS Framework: Ideation
The IDEAS Framework brings discipline and depth to conceiving, designing, building, and accelerating the launch of digital products, including sales enablement experiences, product configurations, promotion and financing tools, and manufacturing specification builders. Ideation is the first stage in the IDEAS Framework.
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JTBD & Why It Matters for the Home Improvement & Remodeling Industry
The goal of using the JTBD method is to identify all of your customer's jobs and develop a product or service around solving these jobs. Approaching product creation in this way will allow you to create a product or service that is faster, more accurate and easier to use than your competition.
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Three Key Mistakes to Avoid in Customer Product Configuration Experiences
Sales enablement and product configuration tools can help improve existing in-home selling processes, accelerate the closing process, and increase revenues. But they must be embraced by end-users. If management can’t get their teams to adopt the new tools, they’ll die a slow death, wasting the entire development spend . Since end-user adoption is one of...
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Why You Need to Measure User Adoption for New Product Launch
Without meaningful and actionable user adoption intelligence, your organization is at the mercy of anecdotal feedback and second hand information. Market leaders use adoption metrics to forecast revenue, troubleshoot customer lifecycle issues, and manage their sales channels. Using a handful of adoption KPIs, you can make sure you understand the true nature of your product...
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7 Tips for Software Adoption Success
Sales enablement and product configuration tools can help improve existing in-home selling processes, accelerate the closing process, and increase revenues. But they must be embraced by end-users. If management can’t get their teams to adopt the new tools, they’ll die a slow death, wasting the entire development spend . Since end-user adoption is one of...
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