Mapping Your Customer Experience Technology Ecosystem

Knowing what you have is the first step toward defining what you need. And, more importantly, what you don't need. 

Start by mapping your customer experience technology ecosystem.

This is an example of a future state technology ecosystem that we developed for a manufacturing and distribution company. From marketing automation to website with live chat to CRM and ERP integration, this diagram helped them align on the tools and technology that existed and was needed to deliver exceptional customer experiences.

CX Technology Ecosystem

Below are a few artifacts from our work to help the client determine which Content Management Solutions (CMS), Customer Relationship Management (CRM), and Marketing Automation tools to build their future on.

CRM Features Comparison
CMS Market Share
Marketing Automation Tool Gride
Marketing Automation Feature Comparison

References from clients that had issues just like yours…

  • The technology is simple for our employees to use. The bottom line is that the app increased franchise engagement by 15%, usage by 12%, and employee engagement by 100%.

    Manager of Training and Operations
    Major Food Service Company
  • I have been a Design Center customer for over three years. In this time, they have delivered multiple applications that have been purposefully imagined, meticulously considered, and truly transformative. We realized return-on-investment immediately. You won’t find a better firm to work with.

    Senior Product Manager
    Major Home Improvement Product Supplier
  • They are thoughtful solution finders, conscientious about deadlines and deliverables, straightforward in managing expectations, and just really delightful people. I highly recommend them.

    Manager of Training and Operational Support
    Major Food Service Company
  • The app is a tool for our sales team so that they can quickly access all the materials that we have available to them. For example, within the app there are videos and brochures that showcase all of our equipment. It is essentially like having an interactive brochure at your fingertips.

    Sales Strategy Manager
    Major Food and Facilities Services Company
  • I highly recommend Design Center for companies that are trying to move away from traditional modes of business and innovate as well as differentiate themselves within their industry.

    Product Manager
    Major Window and Door Manufacturer

Want to learn more?

Read our mini case studies.

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