Using the IDEAS Framework for Digital Product Success

Many companies are now aggressively pursuing new digital product implementations to transform various parts of their business. (BTW – If your company is not doing this, you must start now or you will fall woefully behind your competitors).

If you are involved in deploying digital products in your company, it is vital to have a structured framework that guides your project from beginning to end.  The Design Center IDEAS Framework is a powerful proven methodology that has resulted in many successful digital project outcomes.  

The takeaway

If you are involved in deploying digital products in your company, it is vital to have a structured framework that guides your project from beginning to end. 

The Design Center IDEAS Framework is a powerful proven methodology that has resulted in many successful digital project outcomes.

Design Center Ideas Framework

The five IDEAS stages are shown in the graphic. Let’s walk through each stage.

Ideation

In this phase, you collect all the information and insights that are driving the need for your digital product. You start with a shared vision of your successful outcome. This vision is built on the input you collect from your users, stakeholders, competitors, your intended market, and your organization’s current status and capabilities.

The most important task is to understand in Ideation is your end customer’s jobs to be done (JTBD). Your customer will be “hiring” your product or service” to solve a job they need to do. You use this unique JTBD approach to define your customer’s needs, your market size, and your actual competitors.

Design

Using the information collected in Ideation, you begin your digital product design using outcome-driven innovation techniques. You identify how to solve your user’s jobs to be done by combining user experiences, your business processes, data flows, validated market assumptions, prioritized business goals, and enabling technologies to develop a clear digital project roadmap and implementation plan that will realize your successful outcome.

Execution

With the Design blueprints in hand, the development team creates software solutions and mobile applications that realize the success vision. It’s critical to develop a fantastic user experience that is supported by a technical infrastructure that ensures all systems work seamlessly together. The digital product solution is tested rigorously for usability, speed, accuracy, security, and reliability and then deployed on the end-user devices and compute infrastructure.

Adoption

Adoption is the bridge between Execution and Success. Poor user adoption = digital product failure. To realize the full potential and benefits of your digital product solution, it is imperative that the end-users derive great value – e.g. it’s faster, more accurate, easy to use, and makes their lives better. To ensure 100% user adoption, an Adoption Framework and ActivationPlan must be created using information collected in the Ideation, Design, and Execution phases. Executing your Adoption plan drives a successful digital product launch, end-user quick wins, and a rapid ramp-up of user acceptance.

Success

When the previous four phases are executed successfully, you will be able to measure your digital product solution success results. Positive financial outcomes in your business will become clear: increased revenue, increased margins, speed, accuracy, improved customer satisfaction, and employee engagement. Once you have a successful digital product solution deployed, it can be used as the foundation for new capabilities to be introduced that will drive additional success outcomes.

Your Next Steps

To implement the IDEAS Framework in your next digital product solution, here are several next steps you can take to establish a firm foundation for your project.

  1. Appoint a strong Product Owner who will manage the digital product project throughout the entire lifecycle that can range from many months to several years.
  2. Identify your project Stakeholders and make sure they are committed to the Success Vision. Ensure your digital product solution is strategically aligned with your business goals.
  3. Partner with a Digital Product Agency that has proven strategy techniques, software development experience, user adoption techniques, and client success results to guide you through the process.
  4. Working together, your digital product solutions will have a much greater customer impact that will elevate your company into a market leadership position.

Ready to learn more about how the IDEAS framework can transform your digital projects? Talk to one of our strategists today.